Microsoft signs an agreement to keep the 'Call of Duty' videogame franchise on Sony’s PlayStation consoles following Microsoft's acquisition of Activision.

When it comes to maintaining an online presence, creators are always looking to be ahead of the curve. Currently, the latest trend that has popped up all over people's For You page is NPC streaming. The basis of this trend is that streamers bizarrely repeat actions over and over again - so what is it all about? Sign up to our free Indy100 weekly newsletter Here is a breakdown of everything you need to know about the NPC streaming trend. What is NPC streaming? NPC streaming is where the streamers appear animated through their actions, hence being comparable to gaming NPCs, where they often repeat their movements or sayings. In this context, TikTok streamers only interact, speak or perform a specific action when they receive a gift from a viewer, the type of interaction can be dependent on the type of gift. @bobbysie Btw i love ohio final boss and queen Viewers can send a variety of different options such as emotes to the streamer to respond to. For instance, a viewer sends an ice cream and in response, the streamer's reaction would be to pretend to lick it and say “Oh ice cream yum”. Where did this trend begin? Last year, NPC streaming began to rise in popularity, according to Know Your Meme where it all started from Japanese TikToker @natuecoco. She has collaborated with TikToker Satoyu0704 the two of them pretended to be NPCs as they went on to see who could get the most prizes. Over the past year more creators such as Cherry Crush TV and PinkDollReal have been doing popular NPC live streams. Why is this a trend? Perhaps, the reason for the rising popularity of NPC streaming is people's curiosity to see the creator acting like an AI or a character for a video game and want to see if they can keep this act up. Also compared to your average stream, NPC streaming requires increased interaction from the viewer as the streamer is constantly responding to what is being said and sent to them. The trend appears to have celebrity fans, with music producer Timberland reportedly being the #1 viewer on a recent TikTok Live from 19-year-old viral content creator Pinkydoll, according to Pop Crave. Pinkydoll has recently been going viral in July 2023 with her NPC streams where she does things such as popping popcorn with a hair straightener. As a result of Timberland's presence, it caused Pinkydoll to break character. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Stephen Curry might have scored an incredible accomplishment with his insane hole-in-one, but xQc is far from impressed

Kai Cenat was evidently disappointed by the game's offerings and called out its lack of originality

Direct messaging is reportedly coming to Threads soon as the Twitter rival app’s user base grows to nearly one-tenth of the Elon Musk-owned platform. A leaked internal report from Meta suggests DMs will be “coming soon” to Instagram’s Threads, along with other exciting features, Business Insider reported. Initially, Instagram’s chief Adam Mosseri had said DMs are not in Threads’ immediate roadmap, but the new leaked memo suggests the Twitter competitor could offer the messaging feature much sooner than expected. This expected update to the platform comes as Threads now has over 100 million user sign ups just within days of its arrival, boasting a weekly active user base that is nearly one-fifth of competitor Twitter’s. Within just its first week of launch, Threads racked up about 93 million active users globally and on 10 July, Meta announced that the app had reached 100 million signups. The app now has more than 150 million downloads, reaching this milestone “5.5 times more quickly than the second-fastest app to do so”, according to the app intelligence firm data.ai. Niantic’s Pokémon GO held the top spot as the most rapidly downloaded app for years since its debut in July 2016. Among Threads’ userbase, data.ai’s report suggested India accounts for nearly a third of the app’s downloads, followed by Brazil, with 22 per cent of overall Threads’ installs, and the US representing about 16 per cent of the total. Now, with the anticipated inclusion of a direct messaging feature, people on Threads can stay longer and chat privately without having to leave the app. Other features such as improved search, trends and topics are also reportedly coming soon, along with a feed in chronological order. It is unclear when these new updates will come. The new changes could put more pressure on Twitter and its owner Elon Musk, who said the platform continues to lose cash as advertising has dropped by half. “We’re still negative cash flow, due to (about a) 50 per cent drop in advertising revenue plus heavy debt load,” Mr Musk tweeted on Saturday. “Need to reach positive cash flow before we have the luxury of anything else,” he said. Read More $44 billion and eight months later. It’s finally all over for Elon Musk Twitter changed my life – I’ll never forgive Elon Musk for what he’s done to it Twitter is in negative cash flow due to 50% drop in advertising revenue, says Elon Musk Twitter in negative cash flow due to 50% drop in advertising revenue, says Elon Musk Twitter starts making payments to its most controversial users Elon Musk posts series of explicit tweets about Mark Zuckerberg

Microsoft has signed an agreement with Sony to keep the Call of Duty video game series on PlayStation after the tech giant buys video game maker Activision Blizzard

Tech giants Microsoft and Sony reached a deal to keep releasing the popular "Call of Duty" video games on the Playstation...

Microsoft has signed an agreement with Sony to ensure "Call of Duty" remains available on PlayStation after Microsoft closes its $69 billion Activision Blizzard merger, the tech giant said Sunday.

Amp Housemates - Kai Cenat , Fanum and Duke Dennis played 'try not to laugh challenge' Keep reading to know who wins the challenge

Since RiceGum's debut on Rumble, he was able to garner a viewership of 128k viewers by streaming for a mere nine hours

xQc delved into the realm of online Crane games, leading him to the website Toreba, where players can test their luck with the Japanese games

Pokimane helped QTCinderella with her advice when the latter faced problems while planning the Streamer Awards 2023